How do you figure out the value of your intellectual property?
In today′s competitive marketplace, smart companies around the globe – from Fortune 500 firms to early stage startups – rely on innovation to keep them one step ahead of the game. The alignment of companies’ intellectual property (IP) with their business strategy is critical for the effective monetization of their innovation. Having a clear understanding of the value of IP rights and commercialization options helps companies successfully introduce new technologies into the marketplace.
The webinar is targeted to EU and Japanese companies seeking to understand the value of their intellectual property as a strategic business asset, from the viewpoint of a variety of stakeholders. Through hands-on examples from her IP valuation practice, the speaker will present a practical approach to understanding the methodologies applied and factors considered in the valuation and assessment of IP as they it relates to the corporate IP holder. Some of the special circumstances highlighted in the talk include: IP valuation for funding and IP valuation in M&A deals.
What you will learn during this webinar?
In 40 minutes from your desk, discover how to:
- Understand the various IP valuation perspectives
- Identify the IP valuation Reporting Gap
- Select the right IP valuation methodology
- Evaluate IP valuation in special circumstances: funding, M&A
- Implement best practices to maximize the value of your IP portfolio
- Expert’s presentation
- Q&A Session
Speaker: Efrat Kasznik, President, Foresight Valuation Group LLC & Lecturer, Stanford Graduate School of Business
Organiser: EU-Japan Centre for Industrial Cooperation – Brussels Office