Technology transfer webinar 35: Growing strong brands – Valuation lessons learned from industry leaders
scheduled on June 18th 2020, 15:00-16:00 CET
Registration deadline: 17/06/2020
Topics learned during this webinar?
This webinar will cover topics related to brand management and valuation across multiple industries and throughout the lifecycle – from early stage ventures to multinationals. The topics to be discussed include:
- What is a brand?
- IP protections associated with brands
- The fundamentals of brand valuations
- Brand monetization business models
- Brand success stories: What works
- Brand failure stories: What doesn’t work
- Key takeaways: Best practices for sustaining and growing the value of your brand
Speaker: Efrat Kasznik is President of Foresight Valuation Group and a Lecturer at the Stanford Graduate School of Business.
Organiser: EU-Japan Centre for Industrial Cooperation – Brussels Office
Moderator: Luca Escoffier is a Project Manager of the EU-Japan Technology Transfer Helpdesk
For more information and registration, please click here.
If you missed the previous webinars:
webinar #1 | webinar #2 | webinar #3 | webinar #4 | webinar #5 | webinar #6 | webinar #7 | webinar #8
webinar #9 | webinar #10 | webinar #11 | webinar #12 | webinar #13 | webinar #14 | webinar #15
webinar #16 | webinar #17 | webinar #18 | webinar #19 | webinar #20 | webinar #21 | webinar #22
webinar #23 | webinar #24 | webinar #25 | webinar #26 | webinar #27 | webinar #28 | webinar #29
webinar #30 | webinar #31 | webinar #32 | webinar #34
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